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What are Buyer Personas and how to create them?

30 winning lead generation ideas

It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But, how do you start researching and creating these personas from scratch?

Our free, customisable buyer persona ebook will let you easily organise your research to create your very own buyer personas.

With this ebook you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company. 

This  guide includes tips and tricks for:

 Asking the right questions during your persona interviews and surveys
 Formatting your persona research in a compelling way
 Presenting your new, finalised buyer personas to your company
 Using your buyer personas for segmentation, content mapping, and lead nurturing 

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